A young woman with short curly hair, wearing glasses, a black shirt, and a necklace, smiles at the camera against a gray background.

Founder

Joy Woods Bennett is the founder of W+B Narrative Studio, a boutique strategy firm designing narrative, identity, and long-term legacy at the intersection of culture and impact.

Her work is grounded in the belief that visibility without clarity is fragile, and influence without intention doesn’t last. She works upstream—helping individuals and organizations clarify direction, align values, and make deliberate choices about what they build and what they leave behind.

Joy brings an architectural, research-informed approach to narrative and legacy strategy, shaped by years working in high-visibility environments where meaning must endure beyond the moment.